According to Google mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile. 1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited
Mobile devices have seen a boom in the last few years making the number of smartphone users in the U.S. reach over 80 million. To add to the mobile device increase, tablet users are also growing at a high pace. This has pushed businesses into an awkward position by forcing them to look into Mobile Marketing. It is now a must for any business that is looking to expand their reach and increase their sales. Below are just a few of the benefits a company can see from a Mobile Marketing Campaign in 2013.
Have 24-7 Access to Customers.
It isn’t a secret anymore that the number of mobile devices is at an all time high. It’s impossible to go anywhere and not see a mobile device of some kind being used. With technology evolving and devices becoming even more convenient to carry around, the number of devices will only increase. In 2011 there were over 324 million devices sold with adults spending 10% of their time on a mobile device. Why does this matter? Simple. It means that consumer reach has increased significantly along with the potential to grow your business. It gives you unlimited access to your target audience and the potential to drive them through the sales funnel.